Porsche Tower Concepts

The stylishness of Porsche products and the unmistakable profile of the brand name necessitate a well-defined and globally consistent architecture for Porsche dealers. The project was driven by the required unique appearance that is consistent with the brand value as perceived by the clients. The program and design requirements were set by Porsches’ design guidelines.

The project consisted of a mixed use tower to include Hotel, Apartments, Retail space and a Porsche Dealer/ Service Center. The Tower included 40 apartments and 2 penthouse units as well as, 80 room Hotel with banquette hall and support facilities. Both the Porsche Dealer and the Tower shared the parking garage structure with a total number of 340 parking spaces. The concept of three rotating blocks in the tower was to define the hotel space from the apartments and the amenities area.